Spain, November 18, 2020ZEXPRWIRE, Everything changed with the arrival of COVID-19. Your communication with the consumer must be very well calculated, I imagine you are asking yourself the following:

How should your brand evolve? What changes should we make? What is the most appropriate communication strategy?

We believe that this is a really important moment for you. A brand is the face of a company and must be an active participant in society.

These are difficult times which present new challenges. Today we need to look for different ways to reach our customers. It is imperative that we find ways to communicate in a smart way during this crisis.

Listen to your customers and what they are saying.

What do they think about the situation, how is it affecting them, and what is the vibe your brand is giving to the consumer at the moment? The situation may have changed a lot; your brand may have become essential or lost value. 
In addition to listening directly to the customer through your company’s communication channels and social media, it is very important to monitor the social conversation.

Analyze all ongoing campaigns.

What are you communicating? Is it appropriate?

Your brand has to be in tune with the conversation and the feeling of the moment. So, before approving an action or communication, let’s ask ourselves these questions: Is it appropriate to communicate this now? Does it agree with the general feeling of your consumer? Create empathy and try to understand them by putting yourself in their position. 


In addition to the obvious adjustments that help digitize your business, (websites, applications, social networks, among others), to adapt your product to the new environment, to work productively and as a partner with your agency and suppliers.

What will your brand do to let your relationship with your audience evolve?

This is the time to BE, as well as to sound. Brands must have the right behavior, as well as the right tone. You know that your customers will punish you if your actions, promotions or communications seem opportunistic or insensitive.

Digital content is multiplying in a pleasant way and HERE, EVERYTHING GOES: entertaining, making people laugh, helping mental health, providing a tool, relieving a fixed cost or releasing a service.

If your company does not have a purpose with social impact, this is probably the time to help.

What you do for a struggling customer today, will be remembered and also, what you don’t do.

Show, without upselling. A responsible company today must be clearer than ever about the actions it takes and communicates.

By Astrid Rodriguez
RG Encore
Digital Agency

The post DON’T LET YOUR BRAND BE FORGOTTEN! appeared first on Zex PR Wire.

Information contained on this page is provided by an independent third-party content provider. Binary News Network and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact [email protected]

Similar Articles

Bioinformaticians find effect against existing Covid-19-infections

Bioinformaticians have found a new point of attack against the SARS-CoV-2-viruses. The findings could be used to stop already made infections. Whether this works...

True dedication: Unfinished PS1 game twenty years later, published

At the end of the 90s, a Japanese developer had worked on a team in an ambitious PS1 project in the isometric style, due...

The bitcoin for the first time surpasses the bar of $ 30,000

Where will continue to increase rapidly during the bitcoin ? The famous cryptomonnaie has seen its price exceed $ 30,000 for the first time...

The mysterious “disappearance” of the billionaire Jack Ma

But where is Jack Ma ? The billionaire chinese, the creator of the e-commerce site Alibaba and 25e the richest man in...